About

iKU Sushi iKU is a brand new sushi take-away shop which supplies fresh and tasty sushi in a self-served basis. No matter having a quick meal or some snacks, customers can choose their favourite sushi & maki and then make their sushi sets. This is an energetic eating experience which enable customers to enjoy healthy food in a very short time.

Task

Brand identity design – Creating a new brand, making their brand energetic!

Solution

To create an energetic atmosphere to iKU Sushi, we chose 3 attractive and brightful colours in the visual identity system: egg yellow, seaweed green & salmon orange. We designed a series of tasty and unique illustration for their products instead of merely taking photos of the food. As “iku” “いく” [i-ku] means “To Go!” in japanese, to demonstrate this meaning, we used some playful & lively running sushi mascot to enhance the enthusiasmof iKU Sushi, making the brand more dynamic & powerful!