About
sensory Fight Club Not only does Sensory Artisan aim at bringing customers a good dining experience at sensory ZERO cafes but also care about customers’ health. And that results in a new brand – sensory FIGHT CLUB (SFC) in 2017. SFC aims to bring customers a fitter, healthier and happier body by holding martial arts classes as well as healthy meals.

Task
Visual identity design – Logo design, a key visual, brand items

Solution
To create an ambitious feeling to the brand, first, we decided to use two fighting cats in the key visual, at the meanwhile, the cats are representing two martial arts players. Second, we added the signature wave graphic in the background which wave is the symbol of Sensory Artisan that means ‘challenge’ and ‘overcome’.