Never-Never is a Hong Kong based multi-disciplinary design studio with a collective mix of skills, experience, ideas and know-how. Providing total design solution ranging from brand identity, illustration, print, packaging, user interface and experience design.

The name, Never-Never, has a positive meaning – nothing is impossible. The name is based on our belief: creativity is rooted in courage. We believe the courage to try and not to maintain the status quo are key components to form creativity. Never-Never reminds all of us to be courageous to face every challenge in our life.

Committed to originality and quality. Our design approach based on artistic experimentation and systematic design structure with emphasis on craftsmanship and balance between functions and forms.


Our works have been selected for numerous international design awards, publications and exhibitions including:


Taiwan Golden Pin Design Award / 2017
DIP CITA Illustration Contest / 2017
Design Award Asia / 2016
Top Award Asia / 2016


Favourite Design / 2018
Packaging of the World – Barista Beer / 2018
U-Magazine #632 / 2018
Asia-Pacific Design No. 13 / 2017
Asian Typography, Sandu Publication / 2017
Goldenpin Design Award Yearbook / 2017
Asia-Pacific Design No. 12/ 2016
Packaging of the World – Art of Sense / 2016
Asia-Pacific Design No. 10/ 2014

Exhibition & Features

International Tea Fair Brand Management , HKTDC /  2018
Design Incubation Programming, HKDC / 2017
DesignInspire, HKTDC / 2017
Branding & Marketing Strategies, HKTDC / 2017
International Tea Fair Brand Management, HKTDC /  2017
Design X Tech Sharing, HKDC x HKSTP / 2017
PolyU SPEED Sharing / 2017


Visual Identity
User Interface & Experience Design