Never-Never is a Hong Kong based multi-disciplinary design studio with a collective mix of skills, experience, ideas and know-how. Providing total design solution ranging from branding, visual identity, illustration, print, packaging, UI/X  and product.

The name, Never-Never, has a positive meaning – nothing is impossible. The name is based on our belief: creativity is rooted in courage. We believe the courage to try and not to maintain the status quo are key components to form creativity. Never-Never reminds all of us to be courageous to face every challenge in our life.

Committed to originality and quality. Our design approach based on artistic experimentation and systematic design structure with emphasis on craftsmanship and balance between functions and forms.


Our works have been selected for numerous international design awards, publications and exhibitions including:

Exhibitions & Features

Hangzhou Cultural and Creative Industry Expo, HKTDC / 2019
Creative Go – CSI [email protected] / IFC / D2 Place, CreateHK / 2019
Luxury Packaging 2019: Lifestyle Trends & Recipe to succeed, HKTDC / 2019
Searching C Interview /2019
DesignInspire, HKTDC / 2018
Creative Go – CSI [email protected] kwun, CreateHK / 2018
Open University – Thinkclash Start-up Seminar / 2018
DeX Design Exchange (Tokyo), HKDC / 2018
Design Twin Cities – HK-SZ Design Biennale, HKFDA / 2018
International Tea Fair Brand Management, HKTDC /  2018
Design Incubation Programming, HKDC / 2017
DesignInspire, HKTDC / 2017
Branding & Marketing Strategies, HKTDC / 2017
International Tea Fair Brand Management, HKTDC /  2017
Design X Tech Sharing, HKDC x HKSTP / 2017
PolyU SPEED Sharing / 2017


We serve and satisfy a range of partners:

Accord Apps Development and Marketing
Alexandr & Co. (Japan)
Base Camp Digital Limited
Beams Creative
Blue Girl Beer
Chap Hing Frozen Meat And Seafood Limited
Computer And Technologies Holdings Limited
CR Care Company Limited
Create HK
CUHK – Faculty of Social Science
Da Long Yi Hotpot (China)
Dah Sing Bank
Ernst Group
Espresso Alchemy
Flamingo Jewellery
Hip Shing Hong (Holdings) Company Limited
HKSAR Census and Statistics Department
HKU – Institute of Human Performance
HKUSPACE Alumni Association
Home 21
Hong Kong Design Centre
Hong Kong Smart Design Awards
Hualing Group (Georgia)
iClick Interactive Asia Limited
IKU Sushi (USA)
Lab Brewer

Lab Made
Lao Forest Tea (USA)
Mitsubushi Electric (Hong Kong) Limited
Page Hotel
Pixofy Limited
Pro-Aqua Asia Limited
RHL International
RingMD (Singapore)
Seabo International
Sensory Artisan
Sensory Fight Club
Sensory Zero
Star Cruises
StartJG Hong Kong
Synergy Biz Group
Tasty Catering
Thakral Corporation Limited
The Hong Kong Exporters’ Association
Thé Moment
THEi – Faculty of Design and Environment
Think Clash
Tung Wah Group of Hospitals
Wang Chao Chicken Essence
We Need Wine (Singapore)
While True Codes Limited


Visual Identity
User Interface & Experience Design