The courage to try and not to maintain the status quo are key components to form creativity.

Never-Never is a Hong Kong based multi-disciplinary design studio, began in 2015 with Woody Chau and Can Chan. With collective mix of skills, experience, ideas and excellent eye for detail, we offer an integrated design solution ranging from branding, visual communication, user interface and experience design (UI/X) and industrial design. Our works has been recognised through numerous international design awards and publications including Taiwan’s Golden Pin Design Award, Topawards Asia, IdN Magazine and Asia-Pacific Design.

Never Say Never, Never Think of Never

The name, Never-Never, is based on our belief: creativity is rooted in courage. Every client we work with becomes a part of the team, together we face the challenges, develop a set of design and integrated solution. Our design approach based on artistic experimentation and systematic process with emphasis on the balance between aesthetics and functions. To provide a new insight through the means of design, and thus to gain resonance with the client, market and the industry



  • Brand Research
  • Strategy Formulation
  • Brand Positioning
  • Naming & Brand Narrative
  • Visual Identity Design

User Interface & Experience Design (UI/X)

  • Website Design
  • Application Design

Visual Communication

  • Graphic Design
  • Illustration Design
  • Typography Design
  • Packaging Design
  • Print & Publication Design
  • Environment Design
  • Motion Graphic Design

Industrial Design

  • Product Design
  • Appearance Design
  • Physical & Mechanical Structure Design

Our works have been selected for numerous international design awards, publications and exhibitions including:

Exhibitions & Features

Hungry Design @ Singapore National Design Centre, Topawards Asia / 2020
Hangzhou Cultural and Creative Industry Expo, HKTDC / 2019
Creative Go – CSI [email protected] / IFC / D2 Place, CreateHK / 2019
Luxury Packaging 2019: Lifestyle Trends & Recipe to succeed, HKTDC / 2019
Searching C Interview /2019
DesignInspire, HKTDC / 2018
Creative Go – CSI [email protected] kwun, CreateHK / 2018
Open University – Thinkclash Start-up Seminar / 2018
DeX Design Exchange (Tokyo), HKDC / 2018
Design Twin Cities – HK-SZ Design Biennale, HKFDA / 2018
International Tea Fair Brand Management, HKTDC /  2018
Design Incubation Programming, HKDC / 2017
DesignInspire, HKTDC / 2017
Branding & Marketing Strategies, HKTDC / 2017
International Tea Fair Brand Management, HKTDC /  2017
Design X Tech Sharing, HKDC x HKSTP / 2017
PolyU SPEED Sharing / 2017