The courage not to maintain the status quo is a key component of creativity.

Never-Never is a Hong Kong-based, multi-disciplinary design studio, founded in 2015 by Woody Chau and Can Chan. With a mix of skills, experience, ideas and an excellent eye for detail, we offer an integrated design solution covering branding, visual communication, industrial design and user interface and experience design (UI/X). Our work has been recognised by numerous international design awards and publications, including Taiwan’s Golden Pin Design Award, Topawards Asia, IdN Magazine and Asia-Pacific Design.

Never Say Never, Never Think Never.

The name Never-Never is based on our belief that creativity is rooted in courage. Every client we work with becomes a part of our team. Together we face the challenges and develop a design and integrated solution. Our design approach is based on artistic experimentation and a systematic process, with an emphasis on the balance between aesthetics and function. We aim to provide new insight through design, and, thereby, gain resonance with clients, the market and the industry.



  • Brand Research
  • Strategy Formulation
  • Brand Positioning
  • Naming & Brand Narrative
  • Visual Identity Design

User Interface & Experience Design (UI/X)

  • Website Design
  • Application Design

Visual Communication

  • Graphic Design
  • Illustration Design
  • Typography Design
  • Packaging Design
  • Print & Publication Design
  • Environment Design
  • Motion Graphic Design

Industrial Design

  • Product Design
  • Appearance Design
  • Physical & Mechanical Structure Design

Our works have been selected for numerous international design awards, publications and exhibitions including:

Exhibitions & Features

Hungry Design @ Singapore National Design Centre, Topawards Asia / 2020
Hangzhou Cultural and Creative Industry Expo, HKTDC / 2019
Creative Go – CSI [email protected] / IFC / D2 Place, CreateHK / 2019
Luxury Packaging 2019: Lifestyle Trends & Recipe to succeed, HKTDC / 2019
Searching C Interview /2019
DesignInspire, HKTDC / 2018
Creative Go – CSI [email protected] kwun, CreateHK / 2018
Open University – Thinkclash Start-up Seminar / 2018
DeX Design Exchange (Tokyo), HKDC / 2018
Design Twin Cities – HK-SZ Design Biennale, HKFDA / 2018
International Tea Fair Brand Management, HKTDC /  2018
Design Incubation Programming, HKDC / 2017
DesignInspire, HKTDC / 2017
Branding & Marketing Strategies, HKTDC / 2017
International Tea Fair Brand Management, HKTDC /  2017
Design X Tech Sharing, HKDC x HKSTP / 2017
PolyU SPEED Sharing / 2017