Never-Never is a Hong Kong based multi-disciplinary design studio with a collective mix of skills, experience, ideas and know-how. Providing total design solution ranging from branding, visual identity, illustration, print, packaging and UI/X design.

The name, Never-Never, has a positive meaning – nothing is impossible. The name is based on our belief: creativity is rooted in courage. We believe the courage to try and not to maintain the status quo are key components to form creativity. Never-Never reminds all of us to be courageous to face every challenge in our life.

Committed to originality and quality. Our design approach based on artistic experimentation and systematic design structure with emphasis on craftsmanship and balance between functions and forms.


Our works have been selected for numerous international design awards, publications and exhibitions including:

Exhibitions & Features

DesignInspire, HKTDC / 2018
Creative Go – CSI Exhibition, CreateHK / 2018
Open University – Thinkclash Start-up Seminar / 2018
DeX Design Exchange (Tokyo), HKDC / 2018
Design Twin Cities – HK-SZ Design Biennale, HKFDA / 2018
International Tea Fair Brand Management, HKTDC /  2018
Design Incubation Programming, HKDC / 2017
DesignInspire, HKTDC / 2017
Branding & Marketing Strategies, HKTDC / 2017
International Tea Fair Brand Management, HKTDC /  2017
Design X Tech Sharing, HKDC x HKSTP / 2017
PolyU SPEED Sharing / 2017


Visual Identity
User Interface & Experience Design