The annual Orientation Day of Faculty of Social Science, CUHK took place in mid-October 2019. The event aims at providing an opportunity for college students to explore the undergraduate curriculum offered. The project involves design of event identity, promotional materials as well as booth and campus decorations. Creating an effective and captivating visual identity is the primary aim of this project. After all, students’ impression and understanding of the programmes in their 2-day campus visit may affect their decision making on their road ahead.